Saturday, December 21, 2013

the latest on esby apparel

esby dress and scarf.  madewell tote.
so much has happened in the past few months with esby.
there has been a lot of hard work, a lot of growing, and soon there will be a line to prove it.

i didn't share too much about my trip to the factory in november as time got away from me, but it was a wonderful trip.  i left feeling accomplished and with the factory on the same page as esby.  it's amazing the difference a day at the factory can really make.  we really bonded and are all excited to be working together.  it's a great feeling.

since my trip to New Orleans, i've received near perfect samples!  i was beyond thrilled.  before sending the samples back out the door, i couldn't help but quickly style them on my friend and snap some pictures.  the samples are now at wash facilities undergoing one last stage before returning to me for the photo shoot.  the cotton chambrays and indian ikats are at BPD Washhouse getting softener washes, stone washes, and even a little bleach.  the white cotton voiles are in Raleigh, North Carolina at a garment dying facility.  Garment dying is a process that adds dye to the wash and results in beautiful faded colors and soft hand-feels.  All of these processes take some shrink out of the garments for a truer fit.  i am pumped to get my hands on them again.

here is a peek of some of the shots i got.  even the unfinished garments look really good!
esby top and scarf
esby top
esby tunic
esby top
esby scarf, scala hat
esby maxi dress, jcrew cashmere cardigan
next up
in january, i have a team of talented people that i am thrilled to have the opportunity to work with.
we will be working together on the esby launch video, photo shoot, and look book.  the website,, will go live, and the kickstarter will launch the very next month.  production will also start in february.

stay tuned for more exciting news and updates on esby, and please tell your friends!

all images in this post are my own.please do not share without permission.
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Monday, November 4, 2013

too pretty not to share

it's been a while since i've really sat down to share the things that grab me visually and sit in my desktop folders until i'm ready to print them out and use them to trigger sketch ideas, color palettes, and as of late, photo and video shoot inspirations.
below is a moody group of images that have inspired my first esby video and photo shoot ideas.  these are just around the corner, so it's time to really put together an idea and make it happen. 

while my fabrics for the first season are deep in color and have vibrant patterns, the color range is really tight.  centered around deep indigos, blacks, greys, and inky blues, i'll want the natural texas faded greens and off-whites, along with off-season pools and empty alleys to be the backdrop when it's finally time to shoot. 

who knows how it will end up, but this is what i'm starting with:
(i also threw in a few thoughts on success, along with some images that really have nothing to do with the shoot.) 

overall, these are just too pretty not to share

 image sources:
jjjjound, google, my friend's homes, ffffound, le fashion

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Thursday, October 3, 2013

inspired by: clemence posey

this girl oozes effortlessly chic in so many ways.

she has been a huge inspiration for me as i develop esby season one.

 image source:  pinterest, google
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Thursday, September 26, 2013

a sneak peek of esby

gears are in motion, folks!
i just sent my first set of esby samples back to the factory in new orleans with comments and changes for an even better second set to arrive next month.
i remember that feeling during my corporate days that we would get just before unpacking samples that the factory made based on sketches and detailed instructions.  it was a weighty feeling and turned to excitement once we realized they were able to translate the look that we were hoping to achieve.  AND that feeling when things went all wrong.

a MUCH crazier feeling when it's your own line, own money, own everything.
but of course, incredibly exciting.

i have also developed my main labels, which was more fun than one might think.  i've bought most of my bulk fabric yardage for season one.  i have bought all the pearl buttons i need for production.  and i am working on finalizing my wash processes with BPDwashhouse in new jersey.

this is indeed an exciting time, but incredibly nerve-racking.  
with checks being written, there is no turning back now!

i wanted to give you guys all a glimpse of what some of the first samples look like.  i am making some changes and have added in two more tops, after dropping a favorite piece that just wasn't working out.

(please excuse the phone quality photos)

yarn dyed striped chambray tunic in the works:
this maxi is a V in the front and the back and has a high slit up the sides.  dress it up or down:

scarves & bandanas, too...
smaller scarf is still pretty big:
but the larger scarf will double as a park and beach blanket:
PLEASE stay tuned and tell ALL of your friends and family about esby!  
once final samples are in - the fun really begins.  i will be working on a photo shoot, video, and a look/book for season one.  
i have decided a kickstarter campaign is the right way to move forward with my first season, so more on that soon!

thanks again for all of your support!
stay tuned,
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Wednesday, August 7, 2013

esby got an office space

aaaand it's august. 
how that happened so fast, I'm not quite sure. 
but I have been pretty busy.
not only did  I take a really wonderful trip with the boy to new york in july to see good friends and chill out for a few days, i've made some big strides on esby.
and unexpected ones, at that.  (the nature of the game)
at dinner one night with my friend, ann, i was given a really great opportunity on a space for esby that i just couldn't pass up.  office space wasn't even on my radar at this point, but i toyed around with the idea for a few days anyway.  once the boy and i saw the space the very next day, it was clear it was the right thing to do.  

i've quickly learned that one of the most amazing things about living in austin while starting this line is that everyone is eager to help, and people want to share.  i am sharing said office space with my talented friends, ann and molly.  ann, you may remember from here, is a very smart and successful interior designer and she has started doing some amazing things around town. molly is using her space for her photography business, molly winters photography, that she has owned here in austin for quite a while.  
it is really exciting to be sharing an office space with these two talented ladies.  the amount of fresh ideas that will bounce around our space and inspire us are truly endless, and that kind of inspiration is vital to our growing businesses.  
added bonus: our studio space is at Canopy, where we share walls with other inspiring and gifted people doing things in austin.
for now, i frequent the office during time off from my day job, but it's great to have a space for esby to call home.  it will soon be filled with bolts of fabric and production samples as esby continues to be born.  

more on that in my next post.


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Sunday, June 16, 2013

here's to a weekend off! an update on esby

two days off in a row is where it's at.  to a lot of people i know, that's a weekend.  but i also know a lot of people that cherish those two days that rarely happen side by side.  thanks, service industry.  
but, ahhhh.  finally two days and it feels so good.
these two days were esby workdays for me.  and i got a lot done!
the first four esby styles are out the door and i couldn't be more excited.
i would have had time for more without those few hours of technical difficulties taking up my precious time.  but i guess that's what exciting startups are all about...getting through the hiccups.

i am quickly learning that trying to align the timings of materials and availability of what you need doesn't always go hand in hand.  the last thing i want to do is sacrifice the quality of what i want esby to be.  this may mean i wait two months for the fabric i want.  and fingers crossed it actually arrives!

it's been exciting so far and this is just the beginning..

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Sunday, May 5, 2013

austin's rosewood collective

after a drink with a friend at hillside farmacy a few weeks ago, it was highly suggested that i check out rosewood collective.  it's a charming old house turned retail space for 3 small boutiques, all owned by young women.

olive is owned by laura uhlir and features clothing, jewelry and accessories - vintage and new. 
sound & true's owner, mary kathryn paynter, sells a collection of handmade home and outdoor goods.
and paper party sells paper products ranging from gift cards to wall art.  glade hensel owns paper party and was working in the store while i was there.
the store was perfection and i love their whole concept of reducing overhead and working together for their brick and mortar space.

i knew after about fifteen minutes that i was in trouble and wanted everything in sight.  i had to get out of there, but not before buying a set of two skinny gold rings that stack together.  bonus- they were only $16 each!  i haven't taken them off since.

i'm looking forward to going back in again soon.
if you are in austin, don't miss out - you're in for a great afternoon if you pair your trip with a meal and cocktail at hillside farmacy.

check out their website, at 
and their facebook page, here
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Friday, May 3, 2013

esby clothing - the beginning..

wow.  it's already may!
what a whirlwind few weeks. i mean, months.
i've been absent from here, and everywhere really, if it doesn't involve my day job(s).
i took on two jobs for a little while, trying to save up for the clothing line.  i came super close to over-doing it, but the end is near.  thank you, boyfriend, for bearing with me.
in just a few days, i'll have my first normal schedule along with regular days off!
after many weeks without any, i now understand how important days off can be. 
(i say that while i'm sure i'm getting sighs and looks from my mother friends out there.  but retail doesn't have the same perks that your own child provides you while busting your butt) :)

anyway - on to the real reason i'm writing more than usual today.
most of you know i'm starting my own clothing line. (!)
this is something i've been talking about for many years and i'm so excited it's finally here.  i finally have the time and a little savings to put towards this dream of mine. 
i have had countless conversations about how frustrating the apparel industry can be.  quality is slipping away in womenswear and throw away fashion is taking over!

meanwhile, men seem to have it made when it comes to quality clothing.  (looking at you, STAG.  you too, JCrew)  also, most men don't shop very often - so what they do buy, they will likely wear and love for years.  and the quality has to be there.
after many years in the industry as a menswear designer, this is also what i desire and have had a hard time finding.  (except for you, madewell, thank you!  always killing it.  but i can't just keep buying everything you make..i feel a little silly when i realize i'm in head-to-toe madewell. every. day.)  

i want beautiful, timeless, comfortable, flattering, well-made, women's clothing that i can wear year after year.  i like my clothing to feel like a second skin and i don't like to think too much about what i'm putting on.  nothing too trendy. nothing too classic.  i also want something that isn't mass produced.  and (well)made in america would also be nice.

with all of that said, here esby goes trying to give it to you guys!  in small quantities to start.  but let's see where this goes.  
i took a trip with a dear friend to cali in febuary for the LA Textiles show.  i took in a few overwhelming seminars and many many booths of beautiful fabrics.  

since then, i've ordered some sample yardage and nailed down a factory in new orleans, called nola sewn.  
here is a great article about nola sewn in WWD.

in the coming weeks, i will finalize logos, tags, and labels.  develop trims and start to sketch.  i hope to have my first few samples by the summer.  and then we will see how this goes.  i am also working on a website and will continue to post here, of course.  in posting about this process, i hope to create excitement, keep myself motivated and hold myself accountable.  i've found that it's a daunting dream at times, but i have to follow through.  and every step i've taken has been more exciting than the last.

thank you so much for all of your continued support!  
i also hope this will be an open forum so i can hear your thoughts and what you want in your own closet.  so please feel free to comment.


i couldn't post without some here's a peak at a few esby inspiration boards

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